
Ideas
Exploring design, technology, and product work.
Our team shares perspectives on UX, visual design, and how emerging technologies shape digital products. We also write about our approach to research, design, and the creation of thoughtful, user-centered work.
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Emerging UX Trends for 2026
Dark Patterns in UX: Why Ethical Design Matters More Than Ever
The ROI of UX Design: How Great UX Drives Business Growth
Minimalist Design vs. Functionality: Striking the Right Balance
Build with Confidence: Validate Your Idea with User Interviews
Unlocking App Insights: The Power of User Interviews
Future-Proof Your UX Career: Lifelong Learning Resources for Designers
The Future of UX Design: Skills Every Designer Should Master
How to Conduct a UX Audit to Improve Your Product’s Usability
Using Figma to ease the flow from design to development with components and variables.
Beyond Design: Communication Skills Every UX Designer Should Master
Listen Like a Pro: User Interview Techniques for Gathering Productive Feedback
Small Details, Big Impact: The Power of UX Refinement
AI’s Impact on UX Design: Creating More Intuitive and Personalized User Experiences
How Design Can Spark Positive User Emotions
Understanding Neumorphism: A Guide to the Latest UX Design Trend
2024 UX Design Trends: Creating Intuitive, Immersive, and Inclusive Digital Experiences
How Investing in User Experience Can Boost Your Bottom Line

Featured Headless CMS: Sanity and Why We Love It!
How to Understand Users for Flawless UX Design
Is Your Product Ready for a Redesign?
Block Themes: Modern theme options for WordPress
Five Ways Bad UX Design is Hurting Your Business (and How to Fix It)

Tips on The Psychology of User Experience: How to Design for Human Behavior
Ten Figma Tips & Tricks
Common UX Design Mistakes (and How to Avoid Them)
Mastering UI Design: 5 Key Elements for Crafting an Intuitive User Interface
The importance of an early discovery phase
A privacy wizard & dashboard using large language model (LLM) AI
Web Accessibility: Why it matters
AR and customer experience: Warby Parker and Zenni Optical
AR and customer experience: Benjamin Moore
How AR is impacting consumer shopping habits
Visual Regression Testing: Automate UI QA
Browser and Device Testing Made Easy
My Talk at Stanford GSB. Power: Building the Entrepreneurial Mindset from the Perspective of Women
Designing with Research in Mind
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