Is your website helping your business?

Typically 4 – 12 weeks depending on complexity.

Website optimization projects cost around $5 to $10k with a recommended ongoing monthly budget around $4k per month. Website redesign projects cost $15 – $25k for simple websites and $25 – $75k for complex websites. We are accustomed to working within client budgets and can recommend a phased approach to make the investment in your website more realistic.

Website optimization will produce results within weeks. Website redesigns can take a little longer as the website gets re-indexed, but ultimately will make your job easier within weeks to months.

• Stakeholder & User Interviews

We meet with stakeholders, advisors, and partners to understand the business and any issues with the current website. We meet with your existing or potential customers to understand how they perceive your brand, and any pain points they have with the current website. We ask for feedback on potential designs, review competitor sites, and fully understand ways to set the business apart.

• Data Analysis

We dig into the data to understand what is happening. Starting with traffic analysis, we consider user engagement, drop-off points, and missed opportunities for conversion. We use data analysis throughout our process to validate assumptions.

• Information Architecture

We map your customer’s journey offline and online to understand where the website plays a role. This helps inform information architecture design. To ensure that your website is built on a solid foundation, we work on information architecture planning early in our process. It is critical for websites to have stable navigation, crawling pathways, and schema so that Google and AI-enabled search tools like ChatGPT, Gemini, and Perplexity can find your site. Learn more about our AEO/GEO services.

• Content Planning

We work on content planning early in our process to ensure that our website designs accommodate the right information. Brand voice is an important driver of your website design strategy.

• Brand Design

Using your existing brand assets, or something completely new, we can refresh your visual presentation to set your business apart. Our visual design team collaborates closely with our clients to achieve the right tone.

• UI Design

Using your approved brand assets we work on UI design for your website. This process allows us to create original graphic design for your brand that will set your website apart.

• Front End & CMS Implementation

Our website build approach differs based on your technology stack. We work primarily in WordPress using GeneratePress, Elementor, or custom themes. We also work in Hubspot, and custom build using PHP, Laravel, and other related stacks. Our recommendation is tailored to your specific needs and budget.

• QA & Launch

We have a dedicated QA engineer who will test your website functionality before launch. This involves reviewing the site using automated tools across devices and ensuring that it performs well in use.

• Monitoring & Optimization

After launch we remain available for ongoing support. It is critical to keep supporting your website to achieve results and ensure that designs meet your objectives. Sometimes we find that adjustments to workflows or copy are needed. Often, consistent updates are required to keep up with AI search using AEO and GEO optimization techniques. We also keep an eye on security and performance as your website audience grows.