Marketing Website & Content Platform

The Challenge

World Perspectives, Inc. has a growing audience of professionals who rely on its economic and agricultural analysis. As a leader in its field, the organization needed a platform that could communicate the value of its research while supporting a flexible subscription model.

The site needed to educate prospective users, convert them to subscribers, and provide seamless access to paid content. Internal authors also needed a reliable way to publish daily articles and distribute newsletters without technical overhead.

The Outcome

The platform clearly separates subscriber and non-subscriber experiences, guiding users toward subscription at the right moments without disrupting access to available content.

Since launching the original site in 2017, we have continued to refine both the interface and underlying system. The addition of Filament CMS expanded content control, while Stripe integration supports subscriptions, renewals, and payment management.

The result is a platform that supports both corporate subscriptions and individual user preferences, with straightforward account management.

Our Approach

We worked with stakeholders and end-users to understand how content is created, shared, and used across the organization. World Perspectives serves a specialized audience, including economists, investors, researchers, agricultural organizations, and import and export professionals. Customers range from government agencies like the USDA to private sector organizations, all relying on timely, relevant insights.

Content is organized into publications, typically purchased at the company level, with individuals tailoring what they receive based on regions and commodities. We designed the system to support this structure while keeping the experience clear and intuitive.

We simplified internal workflows so authors can publish articles and newsletters quickly through a streamlined admin experience.