Meet Natalia Hertzog, Visual Design Lead

Natalia leads visual design across Flower Press Interactive projects, shaping brand identities, user interfaces, websites, and applications. She works closely with our product design and engineering teams to translate product concepts into clear, cohesive visual systems and leads the visual direction for many of the studio’s product design engagements.

With more than 15 years of experience in design, Natalia brings a thoughtful balance of brand thinking and interface design to the products we create. Her background in traditional Swiss design informs her structured, detail-oriented approach to typography, layout, and visual hierarchy.

Natalia received her BFA in Graphic Design from the University of the Arts in Philadelphia. She began her career working with boutique advertising agencies before expanding into interactive digital platforms. Over the years she has collaborated with both startups and established companies to help bring their ideas to life.