
Leadership Team
Meet Natalia Hertzog, Visual Design Lead

Natalia Hertzog, Visual Design Lead, works closely with our design and engineer teams to help craft unique brand identities, user interfaces, websites and applications. She has been designing creative solutions for over 15 years. She received her BFA in Graphic Design from the University of the Arts in Philadelphia. Trained in traditional Swiss print design, she worked for many boutique ad agencies that expanded her work into interactive digital platforms. She’s worked one-on-one with start-ups and corporate companies to help bring their visions to fruition.
As a visual designer, I want to make the user experience visually pleasing and have the client’s style and feeling resonate through the project. – Natalia Hertzog

Natalia’s Ideas


Logo Design 101: A Basic Guide to Crafting a Logo

What Your Website Should Tell Users Within 5 Seconds

Designers vs. Developers: A Clash of Creative and Technical Minds

The Limitations of AI in App Design: Artificial intelligence is a good tool, not a good designer

The Most Common Web Design Mistakes (and How to Avoid Them)

Designers’ Perspective: Understanding How Designers View the World

Small Details, Big Impact: The Power of UX Refinement

How Design Can Spark Positive User Emotions

How Investing in User Experience Can Boost Your Bottom Line

How to Understand Users for Flawless UX Design

Leveraging Cognitive Biases for Powerful UX Design

How to Break Through a Creative Block

Five Ways Bad UX Design is Hurting Your Business (and How to Fix It)

Tips on The Psychology of User Experience: How to Design for Human Behavior

How Scents Can Spark Creativity

Common UX Design Mistakes (and How to Avoid Them)

Conquer Your To-Do List Using the Pomodoro Technique: Beat Procrastination and Boost Productivity

Unleashing Creativity from Anywhere: Your Guide to Remote Visual Design
