Guided experiences that drive action.

What is a Guided Experience?

Guided experiences are designed to be interactive. Their value comes from how information is structured and delivered, not just what is presented. Guided experiences allow users to compare options and understand the tradeoffs of each. These systems are designed to provide users with individualized guidance and lead to a clear outcome.

When This Approach Works

This approach is a good fit when users are making complex or high-stakes decisions. Often, the ideal outcome depends on user-specific data. User clarity and confidence in the results are crucial to a guided experience’s success.

Common applications include:

• Healthcare plan selection
• Diagnostic interpretation
• Compliance and risk evaluation
• Performance and development tracking

The Challenge

Most systems either present too much raw information or oversimplify decisions that require nuance. This often leads to confusion, lack of trust in the results, and poor outcomes. The structure of the experience becomes just as important as the data behind it.

Our Approach

We design guided experiences around structured inputs, clear outputs, and guided experiences.

Structured Inputs

We define what information is needed and design ways to capture it without overwhelming users.

Clear Outputs

We translate inputs into meaningful results, such as comparisons, rankings, and recommendations.

Guided Experience

We design step-by-step flows that help users move forward with confidence, rather than leaving them to interpret results on their own.

Case Studies

Each of the following projects is a guided decision tool designed to guide users through complex inputs and outcomes.

• Before the Field
  A mobile platform that helps athletes work through guided exercises, track progress, and build performance profiles that support development and recruiting.
• Uh-Oh Labs
  A medical testing application that supports users in understanding diagnostic results and determining next steps based on structured inputs.
• Medicare Shopper
  A platform that helps users compare Medicare plans based on their needs, preferences, and coverage requirements.
• Common Sense Privacy
  A dashboard that helps organizations evaluate privacy practices, identify risks, and take action through guided recommendations.
• SparkEatz
  A platform that helps users evaluate food options and make choices based on preferences, constraints, and available data.
• Watch Party
  A guided experience designed to guide real-time user interaction and content engagement.

Our work spans healthcare, privacy, performance, and consumer applications.

Additional Work

These projects represent additional guided experiences across a range of industries and use cases.

• Insurance Lounge
  A guided experience designed to help users evaluate healthcare plan options and make informed enrollment decisions.

Typical Features

Guided experiences often include guided workflows with dynamic forms and inputs that lead to personalized recommendations. Comparison and filtering tools, scoring or ranking systems, and progress tracking all help guide the user through the platform to their best possible outcome.

When to Not Use This Approach

A guided experience may not be the right fit if users only need static information. If decisions are simple or obvious, or there is no meaningful data to guide outcomes, a content-driven or marketing-focused approach is often more effective.