Simplifying the process of shopping for, selecting, and purchasing insurance
The new online experience is like night and day. The site is mobile-friendly, and it has advanced interactive features that make it easier for customers to complete insurance questionnaires. The fantastic part is that our Insurance Concierges can work right alongside customers as they shop, select, and purchase policies. It is personal and convenient. – CTO, Insurance Lounge
Insurance Lounge engaged Flower Press Creative Studio to design and build a web app to replace an aging website. The original site, created in 2012, was optimized for desktop-only and offered iFramed quoting flows, which provided an inconsistent user experience. The company wanted to meet the growing need for high-quality online tools to provide comparative shopping across auto, home, life, and health insurance. Culturally, Insurance Lounge is very focused on providing a low-pressure environment. Their Insurance Concierge staff works on a non-commissioned basis and offers high-quality, personalized advice to customers. As we approached the creation of their web app, we felt it was essential to maintain a personal connection with Insurance Concierges throughout the insurance buying process.
We met with stakeholders, including the company CEO, CTO, and several licensed agents, to discuss the project’s goals. We created workflows, wireframes, and prototypes to represent the updated user flow. We set up usability tests with end-users to gather additional feedback. We worked all feedback and requirements into the plans and created the web app using React. Following the initial build, we launched into beta with the auto quoting flow.
Insurance Lounge is making ongoing enhancements to its web app, which will continue to streamline and simplify the process of shopping for, selecting, and purchasing insurance. Their strong emphasis on customer service and locating the right coverage for each customer has led to exceptional growth and brand loyalty. We expect to see great things happen as this tool continues to advance.