Brown Bear Car Wash engaged FPCS to design and build an iOS app to modernize customer enrollment and operations.
We included a customer completion screen followed by internal processing fields for use by the car wash attendant. This series of interdependent fields was designed to streamline the capture of the correct information in different enrollment circumstances, which had been an ongoing challenge.
We built a prototype for use on an iPad Mini and tested it with customers, car wash attendants, and stakeholders. We had to account for environmental factors, varying levels of light, wind, water etc. when testing the prototype. We asked users to talk aloud as they worked through the screens. We came away with positive feedback and ideas to save additional time and effort on the part of the customer.
Following user testing, we worked in barcode scanning to capture customer membership numbers, license plate scanning, and drop downs for vehicle make, model and color. We included a simplified format for acceptance of terms, user signature and camera integration to attach images of gift certificates. All of these additional features resulted in a more complete user experience.
Using existing Brown Bear character illustrations, we created visual designs.
We elected to build the app in React Native for iOS. The app is retrofitted with sophisticated offline operations features. It will continue to capture customer enrollments if it is offline or there is a network or device interruption. Customer data is never lost, and car wash attendants can continue to process applications even if there is an outage. Information is automatically transferred to a central server and integrated with the Brown Bear Car Wash CRM.
The Unlimited Wash Club App improves the enrollment experience for all involved. Customers have a quicker, and more accurate data entry experience. Car wash attendants can operate more quickly, and data entry employees can handle other tasks.