We are revisiting our Augmented Reality and Customer Experience series to explore how AR can impact selecting artwork for purchase. Seattle’s Fountainhead Gallery has partnered with Art Storefronts to offer live previews of how the artwork on their website will look in your home.
Art Storefronts’ AR tool works seamlessly through the Fountainhead Gallery website without requiring the user to download a separate app. For proper scaling, it suggests standing 10 feet from the wall the user is previewing the art piece on. The crisp image allows users to see how the size, color, and overall aesthetic of the artwork would look in their space. Most helpful about this feature may be the size component, as it is difficult to determine the size of each piece of art from the website image alone. Some are much smaller or larger than originally appear once placed with the AR tool. The experience differs from visiting a gallery by inserting the artwork into the user’s environment and previewing it within the existing space and colors.
