Medicare Shopper

An AI-Powered Tool for Personalized Medicare Plan Recommendations

The Challenge

Shopping for Medicare insurance can be challenging. Existing websites provide generalized and incomplete plan recommendations, leaving shoppers with a lack of clarity and unwanted sales calls. Medicare Shopper aims to empower users by providing clear, personalized plan recommendations and only connecting them with agents licensed to sell their chosen plan. To achieve this, Medicare Shopper needed to create a seamless way to connect users with agents for private Medicare insurance. To provide personalized recommendations, they required a system to connect to an existing API that matches users with similar customer profiles, suggests suitable plans, and estimates total out-of-pocket costs.

The Outcome

Flower Press Interactive partnered with Medicare Shopper’s in-house development team to design a user-friendly web app that simplifies the process. The app guides users through a structured questionnaire and integrates with the API to generate tailored plan suggestions. Thoughtful UX design, clear copy, and large, accessible buttons ensure ease of use for a wide audience. A fresh color palette and custom icons make the design fresh and help Medicare Shopper stand out from similar tools.

Product

  • Web Apps

Services

  • Design
  • Research

Industry

  • Health & Wellness

Our Approach

Medicare Shopper engaged Flower Press Interactive to work with their in-house development team for the visual and user experience (UX) design. Flower Press met with stakeholders to determine requirements and learn about design preferences. Next, FP designed a logo and color palette that reflect Medicare Shopper’s mission. Then, Flower Press prototyped key features and conducted multiple user interviews to test the language and flow of the questionnaire. After refinement, Flower Press built the interface for the screens within React and worked with Medicare Shopper developers to launch the product.

Ongoing Growth

Medicare Shopper’s intuitive tool empowers users to make informed Medicare plan choices. As it continues to grow, Medicare Shopper’s strong UX foundation positions it as a leader in the industry. Flower Press Interactive is proud to support its mission and looks forward to its continued success.

A clear questionnaire helps Medicare Shopper AI determine which type of plan to recommend.
A simple design with easy-to-select answer buttons make Medicare shopping approachable.
A progress bar and clearly defined next steps build trust and explain how information entered is used.
Custom icons add visual cues for the user throughout the questionnaire. Info tips offer further information.
Plans display why they are recommended by Medicare Shopper AI and relevant details.
Scheduling with an agent can be completed through the platform with calendar appointment options.