A website to grow with an expanding real estate development firm

Marketing & Content Platform

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Seneca Group

Seattle, Washington

Product

  • Platform UX, Websites

Services

  • Design, Engineering, Research, UX & Product Design

Industry

  • B2B & Enterprise, Consumer

Technology

  • WordPress

Timeline

  • Build: 6 mo, Partners: Ongoing

The Challenge

Seneca Group is a well-established real estate advisory and development management firm. They needed a website that better reflected its people, expertise, services, and projects. The previous site made it hard for visitors to see the connection between Seneca Group’s team and the work they had done, did not give a clear picture of the full range of services offered, and was not set up to share timely updates on on-flight projects. Seneca Group needed a site that would increase its visibility and discoverability and give the marketing team a flexible platform to keep information current.

The Outcome

The new Seneca Group website is built for prospective clients and project partners new to the firm’s expertise. Clear menu options for projects, services, and sectors help users quickly find what they need, and a dedicated services section gives visitors a clear, A-to-Z view of the full range of work Seneca Group offers. Extensive team bios link directly to each person’s project history, so potential clients can research who they will be working with and see the depth of their expertise firsthand. And a flexible platform makes it easy for the Seneca Group team to post updates on in-flight projects and add new articles and blog posts, keeping the site current with timely information rather than a static archive.

Our Approach

Flower Press Interactive spoke with stakeholders and current partners to determine how to best serve both current and potential clients. Interviewees consistently mentioned the importance of testimonials and social proof. This led to multiple testimonial blocks throughout the website. Flower Press designers used existing imagery to inspire page layouts that showcase Seneca Group’s unique value and expertise. Custom icons were created to represent services and sectors. Flower Press engineers then used Generate Blocks to build the site and created templates to simply create new project pages. Extensive search and filtering options were added to help users quickly find what they need using a variety of entry points. Flexibility for future adjustments was built into the admin so the Seneca Group team can continue to evolve the website as they grow.

Ongoing Growth

Seneca Group is an industry leader on the East and West Coasts. As it continues to build its brand and project portfolio across the country, the Seneca Group website is now well-positioned to grow in tandem. Flower Press Interactive is proud to be part of Seneca Group’s growth and looks forward to collaborating on future website needs.

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