Updating a popular Salesforce loyalty rewards application
The visual design work Flower Press Creative Studio did for this project brought it all together. I was impressed with their ability to take little direction and create a cohesive design strategy. The user experience is very well-thought-out from end-to-end. – Stakeholder
A Salesforce consulting company engaged Flower Press Creative Studio to create a high-quality user experience for the Salesforce Mobile Publisher App. We started by conducting stakeholder interviews with the client and Salesforce Business Analysts. It was critical to understand the path users would take through the system and how frequently data would update in order to design things appropriately. We created wireframes and a prototype to gain final approval on the information architecture and user flow. We incorporated existing brand assets from the client to create a co-branded interface for the web app. We developed assets for the mobile app experience and customized interactions for iOS and Android as needed. Our UI development team collaborated with developers at the Salesforce consulting company to implement the web app. Using Mobile Publisher through Salesforce, we created versions for approval in the App Store and Play Store. We included custom app icons and app graphics to entice users to download and try out the system.
The Salesforce Mobile Publisher App offers numerous features to its growing base of dealers and contractors. As they gain additional users, the Salesforce-backed system provides flexibility to make changes and implement new features as needed. Systems like this, powered by Salesforce Mobile Publisher, represent a new wave of possibilities for B2B companies looking to engage with their user base. We expect to see great things from our Salesforce consulting partners as they continue to offer mobile-friendly Salesforce integrations to customers.