We design websites that help organizations communicate clearly, support business goals, and create better experiences for the people who use them. Flower Press Interactive has been designing and building websites since 2001. Our work includes focused marketing sites, content-rich websites, e-commerce experiences, publishing platforms, and subscription-based systems. Every website has a job to do. We help teams define that job, organize the content, clarify the message, and build a site that can grow and adapt over time.
Website Strategy & Planning
A successful website begins with a clear understanding of the audience, business goals, and the role the website needs to play. We work with teams to define what the site needs to communicate, how it should be organized, and how users will move through it.
This work often includes interviews, journey mapping, and early content planning so the website structure reflects user needs and aligns with business priorities.
Services may include:
Stakeholder and user interviews
Customer journey mapping
Site structure and navigation planning
Content and messaging alignment
Search and AI discoverability guidance
Some projects extend beyond websites into apps and platforms. For more complex product work, learn more about our Product Design services.
Content & Experience Design
We design websites around content, clarity, brand voice, and user flow. Our process focuses on how information is organized, how pages relate to one another, and how users find the details they need to take action.
Strong content also helps search engines and AI systems understand what your business does, who you serve, and why your work is relevant. In many projects, this work begins with wireframes and clickable prototypes so teams can review structure, messaging, tone, and flow before visual design begins.
Services may include:
Wireframes and page structure
Interactive prototypes
Content hierarchy and page flows
Brand voice and messaging refinement
Calls to action and conversion paths
Responsive design across devices
Visual Design
We develop visual designs that define the visual direction of the website and establish an original, cohesive system that can be applied across pages and components. This work includes typography, imagery, iconography, color application, and reusable layout systems that support consistency across the site. Our approach ensures the design is authentic, distinctive, and practical to implement.
Services may include:
Homepage and key page design
Visual systems and design standards
Custom iconography and graphic elements
Image direction and visual styling
Application of design systems across page templates
Website Development
We build websites that are reliable, responsive, and practical to manage after launch. Our work ranges from straightforward marketing sites to more complex systems with custom templates, structured publishing workflows, integrations, and reusable content components.
We also consider how the site will be updated, supported, and improved over time so the build can serve the team after launch.
Services may include:
Front-end development
CMS implementation and configuration
Custom templates and components
Third-party integrations
Performance and accessibility optimization
Technology Approach
We work across a range of platforms depending on the needs of the project. Many of our websites are built in WordPress, and we tailor the approach based on the complexity of the content, the editing needs of the team, and the long-term goals for the site.
Our work may use GeneratePress, Elementor, custom WordPress themes, headless WordPress implementations, or fully custom platforms when the project requires a more specialized solution.
Technologies may include:
WordPress, including GeneratePress and Elementor
Custom WordPress themes and components
Headless WordPress architectures
API integrations and custom backends
Custom-built platforms where needed
Search & AI Visibility
Websites need to be clear to people, search engines, and AI systems that summarize, compare, and recommend businesses. We structure content, metadata, page relationships, and internal links so your services are easier to understand, index, and reference.
This work is part of how we plan and build websites from the beginning, with deeper optimization available for teams that want to understand and improve how they appear in AI search.
Services may include:
Content structure for search and AI retrieval
Metadata and page optimization
Internal linking and content relationships
SEO and AI optimization tools and setup
Structured content recommendations
Want to understand how your brand appears in AI search? Learn more about our AI Search & SEO services.
Website Optimization
Not every website project begins with a full redesign. In many cases, the right next step is to review what exists, identify issues, and improve the site in a focused way. We evaluate usability, content structure, performance, and technical health to help teams move forward with a clear set of priorities.
Services may include:
Website audits and reviews
UX and navigation improvements
E-commerce and workflow optimization
Performance and SEO improvements
Prioritized recommendations and backlog creation
Ongoing Website Support
Not every website project begins with a full redesign. In many cases, the right next step is to review what exists, identify the highest-impact issues, and improve the site in a focused way. We evaluate usability, content structure, performance, SEO, and technical health to help teams move forward with a clear set of priorities.
Services may include:
Website audits and reviews
UX and navigation improvements
E-commerce and workflow optimization
Performance and SEO improvements
Technical health checks
Prioritized recommendations and backlog creation
Need deeper QA, monitoring, release support, security updates, or production support? Learn more about our Product & Website Support services.
Website Strategy & Planning
