Leadership Team
Meet Natalia Hertzog, Visual Design Lead
Natalia Hertzog, Visual Design Lead, works closely with our design and engineer teams to help craft unique brand identities, user interfaces, websites and applications. She has been designing creative solutions for over 15 years. She received her BFA in Graphic Design from the University of the Arts in Philadelphia. Trained in traditional Swiss print design, she worked for many boutique ad agencies that expanded her work into interactive digital platforms. She’s worked one-on-one with start-ups and corporate companies to help bring their visions to fruition.
As a visual designer, I want to make the user experience visually pleasing and have the client’s style and feeling resonate through the project. – Natalia Hertzog
Natalia’s Ideas
How Gardening Helps Spark Creativity
How Visual Designers Use Their Brains for Problem-Solving and Creativity
Unlocking App Insights: The Power of User Interviews
Logo Design 101: A Basic Guide to Crafting a Logo
What Your Website Should Tell Users Within 5 Seconds
Designers vs. Developers: A Clash of Creative and Technical Minds
The Limitations of AI in App Design: Artificial intelligence is a good tool, not a good designer
The Most Common Web Design Mistakes (and How to Avoid Them)
Designers’ Perspective: Understanding How Designers View the World
Small Details, Big Impact: The Power of UX Refinement
How Design Can Spark Positive User Emotions
How Investing in User Experience Can Boost Your Bottom Line
How to Understand Users for Flawless UX Design
Leveraging Cognitive Biases for Powerful UX Design
How to Break Through a Creative Block
Five Ways Bad UX Design is Hurting Your Business (and How to Fix It)

Tips on The Psychology of User Experience: How to Design for Human Behavior
How Scents Can Spark Creativity
Common UX Design Mistakes (and How to Avoid Them)
Conquer Your To-Do List Using the Pomodoro Technique: Beat Procrastination and Boost Productivity
Unleashing Creativity from Anywhere: Your Guide to Remote Visual Design