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Our Approach

User-centered design practices are at the heart of our process. Through ongoing research, we uncover Product Insights that inform our direction.

Steps in Our Process

Throughout our process we are focused on producing great work, collecting feedback and uncovering Product Insights. Our path will not always be straightforward, and may have twists and turns, but it will follow this basic sequence.


Step One: Brainstorming

The first step in our process is all about learning. During Brainstorming we engage in needfinding, opening up a problem and exploring possibilities. We conduct audits, look at the competition, conduct stakeholder interviews, and early user research. Our goal is to define the problem we’re trying to solve and how we can best solve it during our engagement.

What You Can Expect:
  • Affinity Diagrams
  • Screen Sketches
  • Mindmaps
  • Workflows
  • Interview Summaries
  • Competitive Audit Results
  • Positioning Documents

Step Two: Exploration

During Exploration, we dig into the problem and generate ideas. We start out with sketches to get out many ideas and concepts quickly. We compile workflows, journey maps and increase the fidelity of our sketches moving on to wireframes and clickable prototypes. Rapid prototyping and design iteration lets us move through concepts quickly and settle on a direction for build.


What You Can Expect:
  • Journey Maps
  • Wireframes
  • Clickable Prototypes
  • User Testing
  • Interview Summaries
  • Design Requirements
  • Draft Content

Step Three: Design & Build

With our design requirements in mind, we’ll create hi-fidelity visual designs for your product, app or website. This may include work on naming, brand identity, color palette, font selection and photography style. Final visual designs will be reviewed before UI build, testing and launch. Throughout our design process, we will check in with users and stakeholders for feedback and direction. Following Design & Build, we will continue to support the evolution of your product over time.

What You Can Expect:
  • Logo
  • Screen Sketches
  • Color Palette
  • Brand Guide
  • Font Selections
  • Photography Style
  • Visual Designs
  • HTML/CSS or UI Code
  • Back-End Development
  • QA Testing
  • User Feedback
  • A/B Testing
  • Content Writing
  • Analytics

Working with Our Team

Project Plans

Every project starts with a plan including the high-level focus for each week, major deliverables, and timelines. Our Project Plans are fluid, and as we uncover Product Insights, our plan will shift. Project Plans provide flexibility while keeping us on track throughout our engagement.

Weekly check-ins

Every week you will participate in a group call with stakeholders from your organization and our Founder & Creative Director, Khaiersta English.

Khaiersta will keep you apprised of project progress, raise questions and deliver assignments. Khaiersta will bring in team members to Weekly Check-Ins as needed. These calls will act as brainstorming sessions, progress reports, and a standing forum to deliver results of user testing, etc. Additional engagement will happen over phone or email, or in person as is possible.

Project Management

Khaiersta will handle management of your project and be a primary point of contact with the Design and Engineering team. We handle design, build and quality assurance and testing internally. Clients can be very involved and hands-on or more hands-off throughout this process, depending on availability.

Team engagement

Clients engage with our Research, Design and Engineering teams on an as-needed basis throughout our engagement. Our work environment is very open and fluid. During Brainstorming, we often collaborate across disciplines. During Exploration, Researchers and Designers work together more closely. And During Build and Launch Designers and Engineers work together most closely with Researchers collaborating as needed to bring in user feedback. Our team is committed to generating a solid work product that will be effective for clients and end-users.

View More About Our Team