At Flower Press Interactive, user-centered design practices are at the heart of our process. Through ongoing research, we uncover product insights that inform direction and decision-making. We believe digital products must be both beautiful and functional, and that insight provides the foundation for designing effective apps, websites, and digital experiences.
Research & Explore
The first step in our process focuses on learning. We engage in early research, stakeholder interviews, and market analysis to define the problem and determine the best path forward.
We begin with workflows and screen sketches to explore possibilities quickly, then create journey maps and increase fidelity through wireframes. Clickable prototypes allow us to gather feedback early, validate direction, and refine concepts before moving into build.
Design & Validate
With approved prototypes and requirements in place, we move into visual and interaction design. This phase focuses on translating structure and intent into a cohesive, usable interface.
Color, typography, iconography, and imagery are developed in concert to support clarity and consistency across the product. Visual designs are compiled into clickable prototypes for stakeholder and user review, allowing us to validate usability before development begins.
Build & Implement
Once final designs are approved, our engineering team builds the product according to established technical specifications. UI code is developed and tested across browsers and devices to ensure consistent performance.
We implement the necessary integrations and backend functionality to bring the product to life. Before launch, our QA team reviews and tests the application to ensure it performs as expected.
Measure & Grow
After launch, we help teams evaluate how the product is performing in the real world. Through analytics, user feedback, and ongoing review, we identify opportunities for improvement and refinement.
As needs evolve, we support enhancements, maintenance, and new feature development to ensure the product continues to meet user and business goals over time.
