GenoBioTX Website Refresh

Optimizing a Biomedical Research Services Website for User Engagement

The Challenge

GenoBioTX, a biotechnology company, needed a website refresh to better differentiate itself from competitors and make it easier for customers to discover and understand its products. The existing site lacked visual impact and had a content structure that made it difficult for users to navigate efficiently.

The Outcome

As a first phase of the redesign, Flower Press Interactive reimagined the homepage and top-level pages, streamlining content and enhancing visual appeal. The team incorporated custom-designed icons and imagery, working within GenoBioTX’s existing brand guidelines to create a more cohesive and compelling user experience.

Product

  • Websites

Services

  • Design

Industry

  • Science & Biotech

Our Approach

The project began with a collaborative discovery phase, where Flower Press designers met with key stakeholders to clarify the vision, goals, and functional needs of the redesigned site. From there, the team created a series of wireframes to restructure and prioritize content, focusing on usability and clarity. These wireframes were assembled into an interactive prototype for review and feedback.

 

Once the structure was approved, the visual design phase began. Designers layered in color, typography, custom iconography, and imagery, striking a balance between scientific credibility and visual approachability. Developers then translated the final designs into a fully responsive WordPress theme, building custom components as needed to support the new layout and features.

Ongoing Growth

With the refreshed homepage and key pages in place, GenoBioTX now has a stronger foundation to support growth, customer engagement, and product visibility. Flower Press Interactive looks forward to continuing the partnership by extending the updated design system across the rest of the website—further optimizing performance, consistency, and user experience.

Custom-designed sections and clear language make it easy to understand the services offered by GenoBioTX.
Iconography helps to lead the customer to the products they need, quickly and efficiently.
Copy is straightforward and speaks directly to the customer base, while products are organized under tabs.
GenoBioTX is transparent with their customers, sharing their process in simple steps.
Descriptive graphics compliment service lists, and are arranged into easy-to-read sections.
All sections are responsive to whatever device the customer is using.