SheSports

The Challenge

Young female athletes today are navigating pressures amplified by social media: comparison, self-doubt, and conflicting advice. Many struggle to find authentic guidance rooted in lived experience. At the same time, female college athletes face their own challenges. Name, Image, and Likeness (NIL) opportunities are limited, making it difficult to expand their visibility and profit from their expertise.

SheSports set out to bridge this gap by creating a space where young girls could access real, relatable mentorship, while athletes could grow their voice and expand their reach.

The Outcome

SheSports became the first platform where the users themselves drive the conversation. Girls and parents can submit their own questions on topics ranging from body image and balancing academics with athletics to training, friendships, and leadership. Female college athletes then respond directly with honest, actionable advice in written or video posts. These posts are available for other SheSports users to view, allowing the community to benefit from each answered question.

The result is a supportive and interactive experience that stands out from those on social media. Girls gain authentic mentorship from role models they admire, athletes expand their visibility and NIL potential, and parents feel confident knowing the community is safe thanks to thoughtful built-in moderation. Together, these elements create a trusted space designed to inspire confidence, connection, and growth.

The app's colorful palette is incorporated in a simple marketing site at SheSports.com.

When logged in, users see a feed with the latest posts from participating athletes.

Users can learn about athletes on their individual profiles and submit questions by text form or video.

Users can compliment athletes on their posts and receive "high fives" from the athletes in return.

Athletes choose from content starters submitted by users to create posts that are shared with the community.

Athletes can easily view stats on each post, including views and compliments.

Our Approach

Flower Press Interactive partnered with SheSports from the very beginning, guiding the project from concept to launch. The team began with discovery and validation, leading user interviews to understand the needs of young athletes, parents, and college players. From these insights, Flower Press refined workflows and prototypes to ensure the platform addressed the right pain points.

Once validated, Flower Press designers created a vibrant and intuitive app tailored to three user groups: girls, athletes, and parents. Colorful screens and icons kept the experience fun and age-appropriate, while an admin portal allowed for moderation to ensure safety and trust.

On the development side, engineers built SheSports for both iOS and Android using React Native, incorporating AI technology to streamline the build process, anticipate issues, and accelerate launch. The app was designed with seamless video and text Q&A functionality to support the heart of the platform. In parallel, Flower Press designers created an engaging marketing website to introduce SheSports, drive awareness, and encourage downloads.

Ongoing Growth

SheSports is redefining how young female athletes access mentorship and advice directly from women who have walked in their shoes. By creating an authentic, supportive platform, SheSports not only empowers girls but also amplifies the voices of female athletes in the NIL era.

SheSports redefines how young girls interact with their role models. It's a positive, safe environment to explore life's challenges and succeed in sports. – Founder, SheSports

More About This Project +

What service did Flower Press Interactive provide?

Flower Press Interactive delivered end-to-end product design, UX strategy, and mobile app development for SheSports, a new digital platform connecting college women athletes with girls ages 8–18. The team designed the complete user experience, built a custom content management system for video and text submissions, and created a secure moderation workflow to protect minors and maintain community standards. In addition, Flower Press developed an engaging marketing website to introduce SheSports and support brand awareness.

Who did Flower Press Interactive provide this service for?

These services were provided to the founders of SheSports, a non-technical startup focused on mentorship and empowerment in youth sports. The founders wanted a safe online space where young girls could learn from college athletes and where athletes could grow their personal brands.

What challenge was the client facing?

SheSports needed a platform that could support user-generated content from minors, meet strict safety and privacy requirements, and provide a trustworthy experience for parents. The founders also needed a UX and brand design that clearly communicated values of community, positivity, and empowerment.

How did Flower Press Interactive achieve a good outcome?

Flower Press Interactive conducted discovery research, user interviews, and iterative prototyping to validate the concept and ensure ease of use. The team built the mobile app in React Native with a TypeScript and NodeJS backend, creating streamlined moderation tools to review all submissions before they reached athletes. This approach ensured a secure, scalable platform that aligned with the needs of both young users and parents.

What was the result?

The SheSports app launched on time and within budget. Platform adoption has grown steadily, and participating athletes actively support and promote the brand. The product meets compliance needs, provides a safe experience for minors, and successfully delivers the mentorship model envisioned by the founders.

Why did the client choose Flower Press Interactive?

SheSports selected Flower Press Interactive because of its collaborative partner mindset, detailed attention to early-stage concept refinement, and proven ability to identify risks and opportunities during the Discovery phase. This strategic groundwork streamlined development and led to a more complete and future-ready product.

What goals were identified at the start of the project?

The initial goal was to validate the business concept through Discovery. Flower Press conducted multiple rounds of interviews with college athletes, girls ages 8–18, and parents. Insights informed a journey map and early prototype, which were then tested with the founders and interview participants. By the end of Discovery, Flower Press had a validated prototype, documented technical requirements, and a clear plan for app development.

What barriers or constraints needed to be addressed?

Because the platform serves children under 13, the team needed to meet strict compliance requirements, including enhanced security features, privacy protections, and comprehensive content moderation. Flower Press had prior experience with youth-focused products, enabling the team to address these challenges throughout development.

How did Flower Press Interactive approach the project?

The project began with stakeholder interviews to fully understand the mission and functional requirements. The team created a tailored research plan, conducted interviews, and produced user journeys and prototypes. These assets were iterated and validated with real users and the founders before moving into development.

What tools, frameworks, or methodologies were used?

Design and prototyping in Figma
Mobile development using TypeScript, NodeJS, and React Native
A marketing website built in WordPress for simple content management
Moderation workflows and content-review tooling designed specifically for youth safety

Is Flower Press available to support SheSports over time?

Yes. Flower Press Interactive provides long-term maintenance, continuous improvements, and handoff support as clients grow. The team frequently supports clients beyond launch to help evolve their products.

Should other companies consider Flower Press Interactive?

Absolutely. Flower Press has demonstrated the ability to take a digital product from initial concept to public launch, even under strict compliance requirements. Their user-focused approach, technical expertise, and collaborative mindset make them a strong partner for organizations developing complex or youth-centered digital experiences.

Connecting young girls with female college athletes for advice, inspiration, and more.

Omaha, Nebraska

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