The design team at Flower Press Interactive has worked together for many years, which allows ideas to move quickly from conversation to design.
Regular project reviews give the team space to explore ideas, question assumptions, and refine details before designs move forward. Over time, this rhythm has created a shared design language that helps conversations turn into thoughtful product decisions.
The Flower Press Interactive Design Team
The Flower Press Interactive design team has grown thoughtfully over the years, and many members of the group have collaborated for a long time.
- Khaiersta Flowers English
Founder and Product Design Lead. Khaiersta leads product strategy, stakeholder interviews, and system design across many of the studio’s projects. - Amy King
UX researcher and project lead. Amy works closely with clients throughout the design process and helps guide projects from early research through implementation. - Natalia Hertzog
Product designer focused on interface design and visual systems. Natalia helps translate product ideas into clear and cohesive user experiences. - Eric Baldoni
Designer and UI engineer who collaborates on interface implementation and helps ensure design systems remain consistent and polished across projects.
A Conversation About How We Work
Founder and Product Design Lead Khaiersta Flowers English and designer Amy King talked about how the team works together and how that collaboration shapes the products Flower Press Interactive designs.
Amy:
We’ve all worked together for a long time now, which isn’t that common for a small design team. I think that changes how the work happens.
Khaiersta:
It does. When a team has worked together for years, ideas move faster. You don’t spend time figuring out how someone approaches a problem. We already understand each other’s perspectives, so conversations move quickly from an idea to something we can actually design and test.
It also builds a lot of trust. People feel comfortable questioning ideas, exploring alternatives, and pushing the work further because everyone cares about the outcome.
Amy:
When a new project begins, those early conversations with stakeholders usually shape everything that follows.
Khaiersta:
They really do. We spend time understanding the system around the product, what the team is trying to accomplish, and where the real challenges are.
As the work develops, we also speak with users to test assumptions and make sure the direction makes sense for the people who will use the product.
From there we move into exploration. We sketch workflows, map user journeys, and build prototypes so ideas can be tested early. That helps teams see how the product might work before development begins.
As the structure becomes clearer, the team collaborates on the visual direction and the overall experience of the product. Designs continue to evolve through shared review and discussion as the interface becomes more refined.
Amy:
Clients sometimes expect to interact with a large design team, but our structure tends to be more focused.
Khaiersta:
Yes. Clients work with Flower Press Interactive through a single point of contact who guides the design process and keeps communication clear throughout the project.
Behind the scenes, the rest of the design team reviews work, contributes ideas, and helps refine the product as it evolves. That way clients benefit from multiple perspectives without having to coordinate with a large group of people.
Amy:
Design reviews are also a big part of how the team works together.
Khaiersta:
They are. The team reviews work together regularly and talks through ideas as the design evolves. Those conversations help us catch issues early, strengthen the direction of the product, and build on each other’s thinking.
Amy:
Clients often comment on how collaborative the process feels.
Khaiersta:
Clients often describe the experience as collaborative and insightful.
One client shared:
“Their ability to provide UX insights that helped us bring our vision to life was impressive.”
Another described the experience this way:
“We definitely feel like they are part of our team.”
That kind of feedback means a lot to us because it reflects how we like to work with clients.
Amy:
What do you enjoy most about working with this team?
Khaiersta:
Honestly, the people.
The team takes the work seriously, but everyone genuinely enjoys working together. We spend a lot of time discussing ideas, solving difficult problems, and refining the details of a product. When people respect each other’s expertise and enjoy the process, the work tends to get better.
Get in Touch
If you are building something ambitious and want to work with a team that enjoys solving complex design problems together, we would love to talk.