World Perspectives, Inc. engaged FPCS to overhaul their content delivery model to appeal to individual subscribers.
This model allows WPI to surface relevant content and cross-promote other subscriptions. Additionally, users can customize their content settings as business needs change keeping WPI relevant throughout their careers.
Based on additional user feedback WPI elected to move to a continuous publishing model. Articles are published throughout the day, instead of all at once in the evening. This information is categorized by markets, regions or publication within the site and is broadcast via notifications.
WPI still has many corporate subscribers, but the individual account model allows them to service their users better, and appeal to individual subscribers as well.
The result is a modern, timely, relevant and personalized experience for delivery of analytical reports that sets WPI apart from other agricultural consulting firms.
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