FPCS worked with Stanford University GSB to a design a brand identity and course materials “POWer: Building the Entrepreneurial Spirit from the Perspective of Women” part of their Startup Garage series.
Several rounds of design and revision led to the final logo treatment as follows:
Additionally, we were tasked with coming up with a set of icons to be used in the materials to communicate traits needed by successful entrepreneurs. Communication, values, courage, action, and people were among those requested.
Print materials needed to be flexible, easy to print and manage. We devised a simple solution using half sheets of 8.5x11 paper, and readily-available binder rings.
Designing the cover artwork for the print materials allowed us the opportunity to include symbols of conversation and inclusion from our early sketching round. We created background artwork, with the logo floating over the top, as follows:
Icons were used throughout the booklet.
The final result was flexible and easy-to-use.
The brand identity and graphics were also used for the class slide deck. The result was a successful set of materials which set the course apart.