Geek Girl Careers engaged FPCS to create a microsite to promote the personality assessment feature on their career development platform.
We included a prominent visual of a girl thinking up a great idea. Filling in the field generates a simple response: “Great! This is a good starting point! You may very well end up being a fantastic Designer someday. Let us help you make sure you’re on the right track..” Then, it links over to the Geek Girl Careers personality assessment.
The microsite was featured in the Google Registry blog with the launch of the .page domain. And the PR firm at Syracuse University promoted it through PR, advertising and social media. The microsite drove a growth in student signups. Sometimes a simple appeal and a strong visual is all it takes to capture user attention.