CLIENT
HeyLu!
Seattle, WA
PROJECT SUMMARY
A fashion experience like you've never seen
HeyLu!, a stealth-mode fashion start-up, engaged Flower Press Creative Studio to design and build a prototype of their product for focus group and user testing. We worked with the CEO to design the user-interaction, information architecture and create wireframes for a unique social-shopping experience. Following the product design phase, we worked to design the brand identity including the logo, color palette and illustration style. We visually designed the homepage, shopping pages, and several custom pieces and then programmed the site to create a fully functional prototype.
CREATIVE TEAM
Creative Director: Khaiersta English
Designer: Khaiersta English, Victoria Tran, Anthony Grant
Programmers: Matt Rabe
CLIENT QUOTE
I hired Flower Press Creative Studio to develop a prototype of a new business concept. Every step of the way I was impressed with the level of research, insight and creativity they put into each deliverable. FPCS helped me to think through the user experience, the brand experience and the overall presentation of the site.
– Ben Richardson
– Founder and CEO
– HeyLu!
