CLIENT + SCOPE
InsideTrack
San Francisco, CA
Strategy+Brand + Website + Development

PROJECT SUMMARY
An online tool used by 50+ universities nationwide
InsideTrack is the nation's leading provider of student coaching services, having coached more than 250,000 students at more than 50 campuses nationwide. The company employs hundreds of InsideTrack Coaches who are as dedicated as the founders to providing students with the guidance and motivation they need to get the most out of their college experience. InsideTrack and Flower Press Creative Studio partnered to design a product that would serve as an online student dashboard for Coaches and their students to review helpful student tools, schedule to-dos and tasks using Google Calendar, stay in touch using Facebook and online meeting features. The product was launched as a beta to 5 client campuses last Spring. There was a good response, and additional features have been added. In Fall 2010, the product will roll out to all 50 client campuses nationwide.

TAGS
Strategy+Brand, User Experience, Development

CREATIVE TEAM
Creative Director: Khaiersta English
Designer: Khaiersta English, Victoria Tran
Programmers: Matt Rabe