Today marks the launch of Real Simple’s Be Nice on the Internet Week. FPCS worked with their Lifestyle Group to develop the brand identity, artwork and graphic assets for their Facebook Application which challenges users to come up with replacements for NSS (negative social shorthand) like WTF, MYOB and SOL.
The campaign launched in tandem with an article in Real Simple’s January 2012 issue about etiquette to follow when interacting online. Its all about Being Nice on the Internet.
Alicia Mickes led Illustration and worked in tandem with Khaiersta English to develop the artwork. Another firm handled programming of the Facebook application. Some of the artwork for this campaign is posted below. First is the Facebook Fan Gate Page:
Next, a selection of quote cards, showing common negative social shorthand acronyms replaced with positive sentiments.
For more information on this and other Real Simple campaigns, check out our website, www.flowerpress.net.